Kitchen Craft

Packaging

It has been our experience that effective and innovative packaging and retail merchandising can provide a distinct advantage over the competition.

Using the latest marketing and merchandising techniques, we have designed and implemented an overall packaging identity that best suits individual product and brands across Kitchen Craft’s extensive range.

The appropriate blend of brand name, identity, exciting graphics, attractive photography, colours and relevant and clear product information, all combine to enhance customer awareness. We ensure that all of our packaging is creatively designed to enhance each product’s visual image and reinforces brand identity, concept and ‘ambience’.

Kitchen Craft’s innovative and well designed product packaging adds merchandising value, a fact that is just as important to retailers as competitive product pricing. It is also a key driver in influencing consumer purchasing trends, proven by our consistent sales growth.

Packaging decisions are influenced by the following factors:

• The style that will best highlight the design, features and benefits of each individual item, range or brand.
• Consistency of appearance (i.e. does the product need to reflect a style already established?).
• The most effective retail usage for the product (i.e. how it can best be displayed in-store?).
• The time of year the product is to be released (i.e. is it promotional or seasonal product?).

Types of product packaging utilised include:

• Gift Boxes
• Acetate Display Boxes
• Counter Top Display Boxes
• Individual Item Tagging or Carding

All product packaging features individual product codes and barcodes to ensure ordering and selling is quick and efficient.

Realising the environmental impacts of product packaging, Kitchen Craft also places a strong emphasis on minimalism. Where packaging is required, a recent transition from Matt Laminate to Matt Varnish materials has ensured that the recyclability of our packaging is maximised. Where possible, packaging is also made from recyclable materials.

In expanding its international presence, Kitchen Craft now displays four languages (English, French, German and Spanish) on all of its new packaging thereby encouraging new market developments.