Privacy Policy

This Privacy Policy (together with our terms of use) governs the use of personal information that you provide to us. In this Privacy Policy, “We” and “Us” means Lifetime Brand Europe Ltd. trading as KitchenCraft. By using the website at (the “Website”), you are deemed to have full knowledge of and accept the terms of this Privacy Policy. If you do not agree to be bound by the terms of this Privacy Policy, please do not use the Website.

The Website may, from time to time, contain links to the websites of third parties (such as advertisers and affiliates). If you follow a link to any of these websites, please note that these websites are subject to their own privacy policies and we do not accept any responsibility or liability for these policies or their use of your personal information. Please check these policies before you submit any personal data to these websites.

1 Personal Information
1.1 When you use the Website you may provide us with personal information about you, such as your name, email address, telephone number, mobile number, fax number, business name, town and postcode, ("personal information"). This includes information provided at the time of registering to use the Market Place on the Website, subscribing to email updates, searching for a local stockist and details of your visits to our site and the resources you access. If you contact us, we may keep a record of that correspondence. We are committed to protecting your privacy, and will only use your personal information in accordance with the Data Protection Act 1998.
1.2 You are entitled by law to ask for a copy of your personal information at any time by contacting us at the following email address: or such other email address as may be displayed on the Contact Us section of the Website from time to time.

2 Uses made of the information
2.1 We may use your personal information for the purposes of:
2.1.1 ensuring that content on the Website is presented in the most effective manner for you and your computer;
2.1.2 providing you with information, products or services as requested by you;
2.1.3 carrying out contractual obligations owed to you; and
2.1.4 record keeping.
2.2 We (or an authorised representative acting as our agent) may also use your data to contact you by post, email or telephone from time to time to tell you about goods and services of Thomas Plant (Birmingham) Limited which we consider may be of interest to you . If you do not want us to contact you in this way you can "opt out" by emailing us at any time at inserting “UNSUBSCRIBE” as the subject or when checking certain boxes on the forms which we use to collect your personal information. You may also contact us by post, telephone and fax using the details on our Contact Us page.

3 Disclosure of your information
3.1 You consent to us disclosing your personal information to third parties:
3.1.1 in the event that we sell any business or assets, in which case we may disclose your personal data to the prospective buyer of such business or assets;
3.1.2 if all, or substantially all, of our assets, are acquired by a third party, in which case personal data held by it about our customers may be one of the transferred assets;
3.1.3 if we are under a duty to disclose or share your personal data in order to comply with any legal obligation, or in order to enforce or apply our terms of use or such other terms as apply to our relationship, or to protect the rights, property, or safety of us, or others. This includes exchanging information with other companies and organisations for the purposes of fraud protection and credit risk reduction; and
3.1.4 if we determine that such disclosure is necessary in connection with any investigation or complaint regarding your use of the Website.
3.3 You consent to us disclosing your personal information to our authorised representatives for the purposes of them contacting you under section 2.2 above.

4 Cookies
4.1 Certain parts of the Website use "cookies" to keep track of your visit and to help you navigate between sections. A cookie is a small data file that may be stored on your computer's hard-drive when you visit a website. Cookies can contain information such as your user ID and the pages you have visited.
4.2 We use cookies on the Website to enable us to deliver content that is specific to your interests and to give us an idea of which parts of the Website you are visiting and to recognise you when you return to the Website. Our cookies do not read data from your computer's hard-drive or read cookies created by other websites that you have visited. This means that your visit will be tracked, but that to all intents and purposes you remain anonymous.
4.3 You may refuse to accept cookies by activating the setting on your browser which allows you to refuse the setting of cookies. However, if you select this setting you may be unable to access certain parts of the Website. Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies when you access the Website.

5 Security
If you register to use any parts of the Website, you may be asked to create a password. You must keep this password confidential and must not disclose it or share it with anyone. You will be responsible for all activities that occur under your password. If you know or suspect that someone else knows your password you should notify us immediately at If we have reason to believe that there is likely to be a breach of security or misuse of the Website, we may require you to change your password or we may suspend your account until your identity has been verified and the account has been satisfactorily secured.

6 Changes to the privacy policy
We reserve the right to alter this Privacy Policy at any time. Such alterations will be posted on the Website by us. It is important that you read any such alterations as and when they are posted on the Website by us. Should you object to any alteration, please contact us at